From concept to launch — projects that helped startups grow, scale, and succeed.

Mawi needed a sweet, joyful identity for its Colombian desserts: bolis, cookies, and brownies. I designed the logo and the visual identity, creating a playful universe of warm colors, organic shapes, and expressive type where every craving becomes a special moment.

Sanca needed a brand and a landing page that speak directly to small contractors. I designed the logo and the website, crafting a visual system where clarity, trust, and a bilingual experience turn a complex construction tool into a simple path to sign up.

Simple Protein for Pets needed a clear, conversion-driven e-commerce experience. I designed the website, crafting a visual system where clarity, trust, and usability create a seamless shopping experience.

Servio needed a modern identity to simplify access to home services. I designed the branding and mobile experience, crafting a visual system where clarity, trust, and efficiency create a seamless user journey.

Selah needed a cozy and calming identity to represent a space for pause and reflection. I designed the branding, illustrations, and packaging, creating a visual universe where coffee, bread, and introspection come together as a brand experience.

An academic rebranding project for the Graphic Design Program at Universidad Autónoma del Caribe. The project included brand strategy, visual identity, digital campaigns, and motion graphics.

This academic project explored the creation of a wine label that balances elegance. I designed a conceptual identity where typography and visual elements reflect tradition, exclusivity, and refinement within the wine industry.

This personal project explores the intersection between photography and illustration through digital interventions. By layering strokes, textures, and expressive color palettes, I transformed everyday images into unique visual narratives that highlight identity, creativity, and emotional connection.

Serenidad is an academic branding project that transforms the concept of calm into a visual experience. I developed the identity, art direction, and packaging for a line of aromatic candles, designed to transmit peace and elegance.
I'd love to connect with you!